A Review of Customer Engagement Strategies in Digital Marketing for E-Business Growth
Cheman Mohammed Abdullah *
Department of Information Technology, Akre University for Applied Sciences Technical College of Informatics, Duhok, Iraq.
Subhi R. M. Zeebaree
Energy Eng. Dept., Technical College of Engineering, Duhok Polytechnic University, Duhok, Iraq.
*Author to whom correspondence should be addressed.
Abstract
Nowadays, businesses use digital marketing communication to interact with customers and build enduring relationships. The study explores customer engagement tactics that rely on tailored messaging, social media management, content marketing, and influential people to evaluate the influence of loyalty on business growth. The article discusses the difficulty e-businesses face in maintaining genuine client interactions in a digital age where technology and internet uses are prevalent. Establishing outstanding digital communication strategies that offer premium value and boost company after consumer interactions is a challenge for organizations. Principal consumer interaction strategies and their success factors, which are derived from sectoral case studies and scholarly publications, are examined in this study. The conclusion emphasizes that clients require a customized strategy based on contemporary technology advancements to execute.
Keywords: Customer engagement, digital marketing, e-business, growth