Entrepreneurial Orientation, Innovation Capabilities and the Performance of Culinary Tourism Centers: The Moderating Role of Social Media in East Surabaya
Dewi Urip Wahyuni *
Department of Management, STIESIA, Surabaya, Indonesia.
Teman Koesmono
Widya Mandala Catholic University, Surabaya, Indonesia.
Eka Yuliati
Department of Management, STIESIA, Surabaya, Indonesia.
Mar’a Elthaf Ilahiyah
Department of Accounting, STIESIA, Surabaya, Indonesia.
*Author to whom correspondence should be addressed.
Abstract
Aims: The aims of this research to determine the influence of entrepreneurial orientation on innovation ability and SWK performance through social media. The abstract provides a cursory overview of the research endeavor; however, it necessitates refinement in terms of clarity and structural organization. The research objectives should be explicitly articulated in a concise and succinct manner. Furthermore, the methodology section requires expansion to incorporate the primary statistical findings, thereby providing a more comprehensive understanding of the research design.
Study Design: The total sample is 184 culinary tourism center traders who are still active. Analysis method using SEM.
Place and Duration of Study: This research is quantitative. Sampling was taken using cluster proportional sampling.
Methodology: Analysis method using SEM. The results of research on entrepreneurial orientation influence culinary tourism center's innovation ability, innovation capability influences SWK performance, innovation capability as a mediating variable for the influence of entrepreneurial orientation on SWK performance and social media as a moderating variable for the influence of entrepreneurial orientation on culinary tourism center performance in East Surabaya.
Results: The results of research on entrepreneurial orientation influence culinary tourism center's innovation ability, innovation capability influences SWK performance, innovation capability as a mediating variable for the influence of entrepreneurial orientation on SWK performance and social media as a moderating variable for the influence of entrepreneurial orientation on culinary tourism center performance in East Surabaya. A concise conclusion summarizing the research findings, significance, and potential implications should be appended to the manuscript.
Keywords: Entrepreneurial orientation, innovation capabilities, performance of culinary tourism centers