Asian Journal of Economics, Business and Accounting

This study investigates the effectiveness of the Skin-in-the-Game Guaranty Approach in monetising underutilised church assets within the Catholic Diocese of Masvingo, Zimbabwe, to enhance financial sustainability amid economic challenges. The Skin-in-the-Game Guaranty Approach involves stakeholders having personal financial stakes in endeavours. It fosters direct involvement of individuals like church members in financial decisions, ensuring vested interests and commitment to project success. Utilising quantitative research methods, the study employed a descriptive research design, surveying 385 individuals from Masvingo Diocese, including lay members, religious and the clergy. Data collection involved structured surveys and descriptive statistical analysis was used to assess stakeholder perceptions and feasibility of implementation. The study revealed a strong consensus (91.8%) among respondents regarding the availability of resources to generate revenue. However, while 80.5% agreed on the approach's feasibility, past attempts at implementation faced significant challenges, with 51.3% of respondents considering previous efforts unsuccessful. Key obstacles included resistance to change and operational difficulties. The demographic analysis indicated a balanced representation of gender and educational backgrounds among participants, contributing to a comprehensive understanding of stakeholder perspectives. To enhance the implementation of the Skin-in-the-Game Guaranty Approach, the diocese should focus on developing strategic visions, increasing stakeholder engagement and providing training programs to address resistance to change. Transparent governance and community participation are essential for overcoming implementation challenges and achieving financial sustainability through the effective monetisation of church assets. This study serves as a framework for other Catholic institutions in Zimbabwe facing similar financial constraints.