Asian Journal of Economics, Business and Accounting

The primary objective of this study is to examine the impact of Artificial Intelligence (AI) on content creation across various creative industries, including writing, visual arts, and music composition. The research aims to analyze how AI technologies are transforming traditional creative processes, while also addressing the associated ethical, legal, and economic implications. Data were collected through a structured survey conducted between January and March 2024 among 250 professionals working in journalism, marketing, visual arts, and music production. A stratified random sampling technique was employed to ensure sectoral representation. The study utilized descriptive statistics and independent sample t-tests to evaluate AI's influence on creativity and related concerns. Data analysis was performed using SPSS software. The results revealed statistically significant impacts of AI on creative processes, with t-values of 5.50 (writing), 4.72 (visual arts), and 4.10 (music composition), all with p-values < 0.001, confirming the rejection of the null hypothesis. The findings highlight AI’s capability to enhance efficiency and innovation in content creation, while also raising critical ethical issues, such as authorship (mean score = 3.95), bias (mean = 4.05), and intellectual property rights. Economically, the study found evidence of AI contributing to job displacement and evolving employment patterns within creative sectors. This research underscores the dual nature of AI as both a transformative force and a source of emerging challenges, emphasizing the urgent need for robust ethical and legal frameworks to govern its use in content creation.