Asian Journal of Economics, Business and Accounting

Kampung Kopi Rigis Agrotourism, located in West Lampung Regency, is a prominent destination that offers unique experiences rooted in coffee cultivation and local cultural heritage. This study investigates the influence of destination attribute preferences, comprising attraction, accessibility, amenities, availability, and activities, on emotional involvement and visitor satisfaction. Furthermore, it examines the mediating role of emotional involvement in the relationship between destination attributes and satisfaction. Employing a quantitative survey method, data were collected from 310 visitors and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS), supported by SmartPLS 4.0 software. The findings reveal that all five dimensions of destination attributes positively and significantly affect both emotional involvement and visitor satisfaction. Additionally, emotional involvement significantly influences satisfaction and serves as a mediating variable between destination attributes and satisfaction. This study provides valuable insights for agrotourism destination managers in designing emotionally engaging and comprehensive tourism strategies. The results emphasize the strategic importance of enhancing destination attributes to foster deeper emotional connections and improve overall visitor satisfaction, thereby strengthening destination competitiveness and sustainability in the evolving tourism landscape.