Asian Journal of Economics, Business and Accounting

The stock market enables companies to raise capital and investors to earn returns, playing a vital role in economic development and financial growth. In India, regulated exchanges like BSE and NSE ensure transparent trading, while growing student interest highlights the need for better financial awareness and literacy. The study aims to examine the level of awareness of the stock market among college students and to analyze the relationship between selected socio-economic variables and awareness levels. The study is based on both primary and secondary data. Primary data were collected from 45 undergraduate students through a structured questionnaire using a random sampling technique. Statistical tools such as simple percentage analysis, chi-square test, and paired t-test were applied for data analysis. The results reveal that students possess basic knowledge of the stock market; however, awareness regarding risk factors, regulatory bodies, and technical and fundamental analysis is relatively low. The chi-square analysis indicates that socio economic factors such as area of residence, family income, family savings, and source of information significantly influence awareness levels. The paired t-test confirms that participation in a stock market awareness program significantly improved students’ knowledge. The study concluded that there is a need for structured financial education and practical exposure to enhance stock market awareness among college students.