The Effects of Corporate Social Responsibility on Corporate Reputation and Firm Financial Performance: Mediating on the Role of Operating Cash Flow, Profitability and Financing

Festus Oladipupo Olaoye *

Department of Accounting, Faculty of Management Science Ekiti State University, Ado, Nigeria.

Oladipo Niyi Olaniyan *

Department of Accounting, Faculty of Management Science, Federal University, P. M. B. 373, Oye Ekiti, Ekiti State, Nigeria.

*Author to whom correspondence should be addressed.


Abstract

The study examined the impact of corporate social responsibility on organization financial performance in Nigeria. The purpose of the study was to mediate the role of profitability, productivity, financing and its impact on the organization financial performance of the Nigerian manufacturing company. This Study is predicated on the stakeholder theory and utilitarian theory. secondary data source was explored through Keystone Bank Plc annual financial report in presenting the facts of the situation.

Data disaggregating into operating cash flow profitability, and financing proxies for organization financial performance and corporate social responsibility. The Ordinary Least Square (OLS) Estimation technique and Granger-causality test were adopted. The findings of the study suggests that there is insignificance relationship between operating cash flow and Corporate Social Responsibility .profitability and financing have positive and significant relationship with corporate social responsibility  The paper recommends that management should see Corporate Social Responsibility as a business opportunity that is beneficial in the long run thereby, incorporating credible and well-structured social responsibility policies and organization can strengthen their  relations with customers and ultimately improve their financial performance if discretional  social responsibility to stakeholders is integrated into business routines.

Keywords: Corporate social responsibility, financial performance, discretional social responsibility, environmental benefit


How to Cite

Olaoye, Festus Oladipupo, and Oladipo Niyi Olaniyan. 2021. “The Effects of Corporate Social Responsibility on Corporate Reputation and Firm Financial Performance: Mediating on the Role of Operating Cash Flow, Profitability and Financing”. Asian Journal of Economics, Business and Accounting 21 (10):74-86. https://doi.org/10.9734/ajeba/2021/v21i1030433.

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