Application of Position-Based Work as a Marketing Face in a Public Institution
Hulya Cagiran Kendirli
*
Hitit University, IktisadiveIdari Bilimler FakultesiIsletme Bolumu, Turkey.
*Author to whom correspondence should be addressed.
Abstract
When the performance is evaluated as a terms in public administration that is expressed as the ability to achieve a given job at the desired level. For many years the private sector has been working on positive performance on their works. In recent years, both in the world and in Turkey, public institutions have made performance a priority in their work. The evaluation of the performance as a term of performance is more important in state economic enterprises. In this context, position-based work and performance management were chosen as subjects for research in a public institution. Within the scope of the research, a questionnaire was applied in order to evaluate the performance measurement for marketing in the relevant public institution. Within the scope of the study, all employees of the institution (4200 employees) were requested to be included in the survey. However, among the applied questionnaires, the number of returned and evaluable questionnaires was 480. According to the results obtained from the research, it has been concluded that the employees make a positive contribution to the company performance in terms of marketing. When the financial statements of the institution are analyzed, it is seen that this situation reflects the truth.
Keywords: Marketing face, performance management, public sector