A Key Factor for Purchasing Electric Two Wheeler, an Analysis in Coimbatore City
M. Ukesh *
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore-4, India.
M. Chandrakumar
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore-4, India.
R. Gangaiselvi
Department of PS & IT, Tamil Nadu Agricultural University, Coimbatore-4, India.
*Author to whom correspondence should be addressed.
Abstract
Aim: The aim of the study was to examine which factor is influencing to purchase decision of respondents about electric two wheelers. primary data has been collected from 120 respondents through interview using well-structured questionnaire from Coimbatore district of Tamil Nadu. Factor analysis is used to know the clear picture about major influencing factor used as a deciding factor for purchase of electric two wheelers. The conclusion of this study was which factor is influencing to purchase decision of respondent about electric two wheelers. Electric two wheeler are protecting the global from Environmental issues. From this study the respondents will know and they are shifting to battery based vehicles or bikes because some of respondents are concerns about environmental issue and society are stating that the COVID-19 pandemic has heightened awareness and concern about environmental issues.
Keywords: Electric two wheeler, factor analysis, environmental issue