Analytical Methods on Factors Contributing to the Poor Patronage of Made-in-Nigeria Products: A Case of Nigeria
Udochukwu Victor Echebiri
Department of Statistics, Faculty of Physical Sciences, University of Benin, Benin, Nigeria.
Toju Richard Phillips
Department of Economics and Statistics, Faculty of Social Sciences, University of Benin, Benin, Nigeria.
Eghosa Sylvester Igbinosa
Department of Economics and Statistics, Faculty of Social Sciences, University of Benin, Benin, Nigeria.
Micheal Ugochukwu Raphael
Department of Statistics, Faculty of Social Sciences, Imo State University, Nigeria.
Christogonus Ifeanyichukwu Ugoh *
Department of Statistics, Faculty of Physical Sciences, Nnamdi Azikiwe University, Awka, Nigeria.
*Author to whom correspondence should be addressed.
Abstract
This paper examines the factors that contribute to the poor patronage of made-in-Nigeria products in Nigeria using the methods of log-linear analysis and relative importance index. The data for this study were collected through a survey in Anambra state, using 2224 valid questionnaires. The log-linear analysis was used to model the factors, while the relative importance index was used to select the factor that contribute highly to poor patronage of made-in-Nigeria products. The result showed that “Negative perception of Nigerians that local goods are inferior” with RII = 0.808840, contribute highly to poor patronage. We recommended that the Nigerian government should ban the importation of those goods that can be manufactured in Nigeria, and as well introduce a policy to curtail the importation.
Keywords: Poor patronage, made-in-nigeria product, log-linear analysis, relative importance index, Nigeria