Asian Journal of Economics, Business and Accounting

Aims: The fact that level of fish consumption in Indonesia is relatively low in 2021 at 55.16 kg/capita compared to the fishery production which has reached 21,872,810.30 tonnes. One of the causes is the lack of various types of processed fishery products on the market which makes people tend to get bored consuming fishery products, one of the efforts that can be taken is to increase the household-scale fisheries industry. Therefore, it is necessary to carry out further research on the characterization of the household-scale fisheries industry to determine its characteristics as well as to be used as a reference for increasing fish consumption in the future.

Study Design: A Case study.

Place and Duration of Study: Several areas in West Java, such as Sumedang Regency, Bogor Regency, Bandung City, and Depok City, 1 March 2023 - 31 March 2023 (1 month).

Methodology: This research was conducted by taking random samples and analyzing using descriptive analysis with 6 interviewees (4 men and 2 women).

Results: The procurement of raw materials is purchased by business owners at the nearest local market with cash payments and an open system. The use of the means of production is still simple. Own innovation recipe. Some have implemented a factory layout, some don't have a factory layout. Doing market segmentation properly, targeting all groups, products are distributed directly to consumers. Promotion techniques are carried out online following existing technological developments. Determine the cost-plus pricing method. The majority have competitors located around the industry.

Conclusion: The duration of opening a business and the level of education can affect a person's experience and understanding of doing business. Always prioritizing cleanliness, the quality of raw materials, the technology used, and the quality of the final product can affect the progress of an industrial business.